FindYourFans

Maybe the hardest times for indie artists are those first few months (or years) of obscurity, after finishing an album. You’ve poured your time, money, soul, blood, sweat and tears into producing an album. You’ve released it. Your day has arrived…and….no one cares. People won’t lend you an ear for five minutes (particularly online).

If there is anything more demoralizing than producing music that “doesn’t matter,” someone please clue me in. At Find Your Fans, we firmly believe that every artist, and every song, matters to someone, somewhere. There are roughly 6.725 billion people on planet earth. There’s a good chance a couple thousand of those want to hear your songs.

But how do you overcome that initial position of obscurity? Awareness on the internet tends to grow exponentially, starting slowly, then accelerating - great for those who have some traction, but not so great for brand new artists. How do you break the rules and jump-start that process?

We’re developing a little tool here at Find Your Fans. It has to do with validating and empowering your true-est and most loyal fans. That’s all I’m going to say for now. The first people to learn about this simple, poweful system will be our current website clients.