FindYourFans

Some of the easiest people to neglect may actually be your greatest fans. These are your friends, your family, the people that mean the most to you. Typically they will be very interested in your musical developments and career. And if you empower them, they can become little promotional companies in their own right.

Email is a free and easy way to accomplish this. Whenever you have a newsworthy development (new song, cd, gig, etc) let them know. The best type of email is quick and to the point, but with an actionable item that your friends/family can quickly do.

Email marketers and web gurus will tell you that one of the most important tools you can have online is a responsive email list. In fact it may be the most important tool. That’s why each and every website that we create here at FindYourFans has a built in email list tool that can be set to auto – notify all your fans each time you write a post on your site.

Caleb Brumbelow recently sent a quick email to all his peeps to let them know that he had a new website, and an online presence where they could get his music. I did the same, promoting his music from my website at Andrew R Rogers.com.

By keeping your peeps informed, and giving them some music to work with, you are actually growing your marketing power exponentially, by giving them the power to tell their peeps, who tell their peeps, and so on and so forth. You get the picture.

Here are Caleb’s website stats before the emails:

And after the emails – notice the visitor count has doubled.  We’ve increased exposure to Caleb’s music by 100% in a few days: